The 4C’s of Brand Messaging
A Framework for Effective Storytelling & Audience Engagement
Context
Context is king. Know the territory and you can build the roadmap.
What is the story you’re trying to tell?
Who do you need to communicate your story to?
How do you connect the story you want to tell with your audience?
Channel
Channels are all the places your content can live. This includes digital and print media, social sites, search engines, and your website or app.
Where is your audience right now?
How can your brand message add to the conversation?
Does your brand context match the channel context?
Cadence
Cadence is how often you share your message. Capture attention by being in the right place at the right time.
Which frequency is right for each channel?
Which brand message do you send out?
Do you have an editorial calendar in place?
Content
Content is the story being told. Express the message, express your brand.
What form should the message take? (text, video, imagery)
At what scale is the message most digestible?
What tone and voice will make the message authentically yours?
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nick@njmclain.com
+1 415 735 0276