Content - More than a Sum of Parts
Content, firmly rooted in context, aligned by channel and given purposeful cadence is still only a sum of parts.
Cadence - It’s All About Timing
Stop talking! No one wants to hear you droning on! It’s all blah blah blah until you’ve actually got something new, something relevant, or something interesting to say.
Channels are the New Practice Areas
Change is hard. Integration might be harder. And so it’s understandable that organizations have difficulty putting together a marketing puzzle 100+ years in the making. There are puzzle pieces made of paper, cloth, cardboard, and 1’s & 0’s. Some of the pieces stand still, while other’s never stop moving.
Context is King
Welcome to the first installment of a four part series on the 4C’s of Brand Messaging. I’ve been successfully deploying this framework for over a decade and hope that it may spark some new thinking and ideas to help you in your work.