Content - More than a Sum of Parts
Content, firmly rooted in context, aligned by channel and given purposeful cadence is still only a sum of parts.
Channels are the New Practice Areas
Change is hard. Integration might be harder. And so it’s understandable that organizations have difficulty putting together a marketing puzzle 100+ years in the making. There are puzzle pieces made of paper, cloth, cardboard, and 1’s & 0’s. Some of the pieces stand still, while other’s never stop moving.